Cobra Waste

client challenges.

When we met Cobra Waste they were working with another agency. Our team at pointdot audited all the marketing. Here are some of our findings:

Website hadn’t been updated since the business started
Ad creatives were updated seldom (once every 6-9 months)
Ad budget was being wasted in the USA (approximately $3k/month)
Google search ads were not being optimised with very infrequent in-platform optimisations occurring.
With the overall investment, the return on ad spend was 1:1 which meant once costs were removed, the business was losing money.

our strategy.

website:

To move the needle fast our team proposed to redevelop the Cobra Waste website and add e-commerce functionality so that consumers could ‘Book A Bin Online’ in less than 2 minutes. This opened a whole new market of opportunity.

communication:

From here, we decided to overhaul the message and move away from price penetration marketing (discounting) and rather focus on the convenience of the newly built online platform.

implementation:

Utilising Facebook paid advertising, Google Ads and of course by optimising the newly built website (SEO), we were able to finally put Cobra Waste on the front foot.

the outcome.

A new website, a strategic communication strategy followed by detailed execution with paid advertising led to the following:

480,000 average monthly reach across Social & Google platforms
350 average inbound & tracked phone calls from our ads monthly
75 average monthly Facebook Messenger initiations
Average of 50 monthly online bookings from 0.
Revenue increase from $20k to $80k per month/average
4x Return on Ad Spend (ROAS) compared to previous agency results

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Cobra Waste Solutions.

client challenges.

our strategy.

website:

communication:

implementation:

the outcome.

let’s discuss your business growth objectives.

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